بررسی وضعیت پذیرش بیت کوین در ایران توسط فرامدل یکپارچه پذیرش و استفاده از فناوری

نوع مقاله : مقاله علمی پژوهشی

نویسندگان

1 موسسه آموزش عالی راهبرد شمال رشت

2 دانشیار، گروه مدیریت، دانشکده ادبیات و علوم انسانی، دانشگاه گیلان

3 استادیار، گروه کامپیوتر، موسسه آموزش عالی احرار رشت

چکیده

بیت کوین مهمترین و ارزشمند ترین ارز دیجیتال است که بر مبنای فناوری بلاک چین کار می کند. این ارز در بسیاری از کشور ها پذیرفته شده و استفاده می شود. در این پژوهش با کمک فرامدل یکپارچه پذیرش و استفاده از فناوری قصد داریم عوامل موثر بر پذیرش فناوری بیت کوین در ایران را بسنجیم. پرسشنامه ای الکترونیکی برای سایت ها و گروه های موجود در فضای مجازی که در حوزه ارز های دیجیتال و بیت کوین فعالیت می نمودند، ارسال گردید تا در اختیار کاربران خود قرار دهند. 420 پرسشنامه مورد تحلیل قرار گرفت. جامعه آماری، شامل کاربران انجمن ها و گروه های مرتبط با ارز دیجیتال در اینترنت و رسانه های اجتماعی است، که جامعه آماری نامحدود شمرده می شود. به منظور تعیین حداقل حجم نمونه نیز از جدول مورگان استفاده گردید. پژوهش شامل 6 فرضیه می باشد و نتایج نهایی حاکی از آن بود که سازگاری، نوآوری شخصی در فناوری و مقاومت در برابر تغییر تاثیر مثبتی بر قصد رفتاری، و همچنین قصد رفتاری تاثیر مثبتی بر رفتار استفاده در پذیرش استفاده از بیت کوین در ایران دارد.

کلیدواژه‌ها


عنوان مقاله [English]

Investigating the status of bitcoin adoption in Iran by Integrated Acceptance and Use of Technology Meta model

نویسندگان [English]

  • komeil gholami maaf 1
  • mohammad rahim Ramazanian 2
  • Marzieh faridi masooleh 3
1 Rahbord Shomal High Education Institute in Rasht
2 Associate Professor, Department of Management, Faculty of Literature and Humanities, University of Guilan
3 Assistant Professor, Department of Computer, School of Computer, Ahrar High Education Institute in Rasht
چکیده [English]

Bitcoin is the most important and valuable digital currency based on China Blockchain technology. This currency is accepted and used in many countries. In this study, with the help of Meta-UTAUT meta-model, we intend to evaluate the factors affecting the adoption of bitcoin technology in Iran. An electronic questionnaire was sent to sites and groups in cyberspace that worked in the field of digital currencies and bitcoins to provide to their users. 420 questionnaires were analyzed. The statistical community includes users of associations and groups related to digital currency on the Internet and social media, which is considered an unlimited statistical community. Morgan table was also used to determine the minimum sample size The research consists of 6 hypotheses and the final results showed that compatibility, personal innovation in IT and resistance to change have a positive effect on behavioral intention, as well as behavioral intention has a positive effect on use behavior in accepting the use of bitcoin in Iran..

کلیدواژه‌ها [English]

  • digital currency
  • bitcoin
  • blockchain
  • technology acceptance
  • meta-model
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