بین‌المللی سازی بازی‌های تلفن همراه هوشمند موانع ورود بازی‌های ایرانی به بازارهای جهانی و راهکارهای آن

نوع مقاله : مقاله مروری

نویسندگان

1 دانشجوی کارشناسی ارشد دانشگاه علامه طباطبائی

2 استادیار دانشکده ارتباطات و رسانه دانشگاه صداوسیما

3 استاد تمام رشته روزنامه نگاری، دانشکده علوم ارتباطات اجتماعی، دانشگاه علامه طباطبائی

چکیده

اهمیت توسعۀ صنعت بازی‌های تلفن همراه بر کسی پوشیده نیست. پیشرفت در این حوزه به حدی است که بسیاری از تولید‌کنندگان بزرگ بازی‌های رایانه‌ای و کنسول برای کسب منافع مالی به این صنعت نیز روی آورده‌اند. این مقاله با هدف یافتن موانع بین‌المللی‌سازی بازی‌های تلفن همراه هوشمند به روش تحلیلی ـ توصیفی و مرور اسناد و ادبیات این حوزه نگاشته شده و مروری است بر پژوهش‌هایی که دربارۀ فرایند بین‌المللی‌سازی ‌بازی‌‌های تلفن همراه صورت گرفته است. توسعه‌دهندگان بازی‌های تلفن همراه باید خود را برای رقابتی بزرگ به‌منظور ورود به بازار‌های بین‌المللی آماده کنند؛ بدیهی است که در کسب درآمد و سودآوری از تولیدات خود با موانع و مشکلاتی روبه‌رو خواهند شد که در این مقاله به آن‌ها پرداخته می‌شود. با توجه به تجارب تولید‌کنندگان بازی‌های تلفن همراه، این موانع و مشکلات به هشت گروه دسته‌بندی شده و برای هرکدام راهکارهایی ارائه ‌شده است. این موانع عبارت‌اند از منابع ناکافی، تولید بازی خوب، یافتن ناشر معتبر، برخورد مخاطب با بازی، چگونگی کشف و دیده‌‌شدن بازی در بین مخاطبان، رقابت، محلی‌سازی بازی و استفاده از ابزارهای تجزیه‌وتحلیل (آنالیزور‌ها).

کلیدواژه‌ها


عنوان مقاله [English]

Internationalization Obstacles and Entry to Global Mobile Gaming Markets Barriers to Entry of Iranian Mobile Games to Global Markets and its Solutions

نویسندگان [English]

  • Ahmadreza Derafshi 1
  • Siavash Salavatian 2
  • Ali asghar kia 3
1 Master student of Allameh Tabataba’i University, Tehran
2 Assistant professor of Communication and Media Faculty, IRIBU, Tehran, Iran
3 Professor of Journalism in the Department of Journalism, Allameh Tabataba’I University, Tehran
چکیده [English]

The importance of the growth and development of the mobile gaming industry is easily sensed. The advancement in this area is so much that many of the big companies which produce computer and console games have entered this area with the aim of reaching financial successes. This article is intended to overcome internationalization obstacles of smart mobile games by descriptive analytical method and reviewing existing literature and literature. The present article is a review on the conducted research on the process of internationalization of mobile games. To enter international markets, the producers of  the mobile games must prepare themselves for a serious competition. On the way of entry into massive international markets with the aim of reaching profits, the developers of mobile games face with barriers which make the subject of study in this article. Considering the experiences of the big and small producers of mobile games have helped us classify the barriers and  provide solutions for them. There are eight barriers which have been followed by their solutions in the article. The barriers  are: inadequate sources, producing appropriate games, finding a reputable publisher, the reaction of the player to games,  ways of finding games by players, competition, game localization, and using analytics.

کلیدواژه‌ها [English]

  • Internationalization
  • Globalization
  • Game Localization
  • Mobile Games
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