نوع مقاله : مقاله علمی پژوهشی
نویسندگان
1 دانشیار دانشکده مدیریت کسب و کار دانشکدگان مدیریت، دانشگاه تهران، تهران
2 دکترای مدیریت تکنولوژی، مدرس دانشگاه تهران و مدیر عامل صندوق پژوهش و فناوری دانشگاه تهران
3 دانشجوی کارشناسی ارشد معارف اسلامی و اقتصاد، گرایش اقتصاد مالی، دانشکده معارف اسلامی و اقتصاد، دانشگاه امام صادق (ع)، تهران، ایران.
4 دانشجوی دکتری مدیریت بازرگانی و راهبردی، گرایش مدیریت بازاریابی، دانشگاه تهران، تهران
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Innovative and technology-based companies are constantly seeking ways to meet their financial needs. One of the approaches available to them is crowdfunding. This study focuses on innovative and technology-driven companies that have successfully utilized crowdfunding for financing and aims to identify and rank the critical components and criteria from their perspective. Based on document analysis and expert validation, 11 key components in this field were identified. These include; platform commission rates, investment returns on projects, investment period duration, guarantees received, and more. Subsequently, using the Importance-Performance Analysis (IPA) method, pairwise comparison questionnaires were designed and distributed among experts active in this domain. Following the applied method, the Importance-Performance Matrix was drawn, revealing the following: A) The criterion "investment period duration" was located in the first quadrant (focus area); B) The criteria "platform commission rates","investment returns on projects","guarantees received to control default risk","cost of guarantees" and "platform acceptance and publication framework" were placed in the second quadrant (maintain good performance); C) The criteria "project funding ceilings","regulatory intervention in setting profit ceilings","time required to complete project funding after publication" and "possibility of selling participation certificates before maturity" were in the third quadrant (low-priority) and D) The criterion "time required for project acceptance and publication" was positioned in the fourth quadrant (resource wastage). Finally, ranking the criteria revealed that "possibility of selling participation certificates before maturity","investment period duration" and "project funding ceilings" ranked highest, while "time required for project acceptance and publication","platform commission rates" and "guarantees received to control default risk" ranked lowest.
کلیدواژه‌ها [English]
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