نوع مقاله : مقاله علمی پژوهشی
نویسندگان
1 گروه اقتصاد،دانشکده مدیریت و اقتصاد، دانشگاه لرستان، خرم آباد، ایران
2 دانشیار گروه مدیریت، دانشکده مدیریت، دانشگاه لرستان، خرم آباد، ایران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
The development of new communication technologies has affected all aspects of human life. The field of economics is no exception to this rule. The development of new technologies such as fintech has changed the way consumers access their financial affairs, and these changes have gained more speed despite the corona pandemic. The purpose of this research is to design a model of factors affecting the effective implementation of fintech in financial institutions Fuzzy mapping has been used. This research is applied in terms of purpose and descriptive-survey type. The data collection method is mixed, in the first stage, the data was collected through semi-structured interviews with experts, and in the second stage, appropriate calculations were done using the steps of the fuzzy mapping method. After identifying the factors affecting the effective implementation of fintech in financial institutions through interviews with experts (experts in the technology field of financial institutions and banks), in the next step, the sample members who were 33 experts in the field of technology in financial institutions and banks who They were selected by snowball and targeted sampling. The obtained results indicated that factors such as ease of use by users, creation of monitoring mechanisms to gain trust, training and culturalization of technology acceptance, fast and available support, and employing creative and innovative managers are effective in the effective implementation of fintech.
کلیدواژهها [English]
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