مفهوم‌سازی استراتژی تحول دیجیتال و شناسایی الزامات و قابلیت‌های پشتیبان شکل‌دهی آن با رویکرد فراترکیب

نوع مقاله : مقاله علمی پژوهشی

نویسندگان

1 دانشجوی دکتری، دانشگاه تهران

2 دانشیار، دانشگاه تهران

3 دانشیار دانشگاه تهران

چکیده

این روزها، فناوری‌های دیجیتال تمامی شئونات زندگی انسان را تحت تاثیر قرار داده است و ابعاد مختلف آن را با تحول همراه کرده است. سازمان‌های مختلف، به صورت ویژه سازمان‌های سنتی و پیش‌دیجیتال، به منظور رقابتی ماندن، ملزم به بازآفرینی تمامی ابعاد خود متناسب با عصر دیجیتال هستند. از این رو تحول دیجیتال ضرورتی غیرقابل اجتناب برای کسب‌وکارهای امروز است که در صورت عدم سیاست‌گذاری و اتخاذ استراتژی مناسب برای آن و به تبع آن پیاده‌سازی اشتباه و ناکامی، خسارات قابل توجهی را متحمل خواهند شد. بنابراین سیاستگذاری در حوزه تحول دیجیتال به یک روند اصلی در سال‌های اخیر در کشورهای مختلف تبدیل شده است. در این فضا سیاستگذاران باید درک درستی از فضای تحول دیجیتال و مفاهیم کلیدی این حوزه داشته باشند تا بتوانند با تصمیمات بهنگام و مناسب، مسیر کارا و اثربخشی را برای تحول دیجیتال فراهم آورند. اولین گام در این مسیر، شکل‌دهی استراتژی تحول دیجیتال می‌باشد که به یک دغدغه کلیدی برای سازمان‌های امروز تبدیل شده است. علی‌‌رغم اینکه منابع متعددی به تبیین ضرورت شکل‌دهی استراتژی تحول دیجیتال پرداخته‌اند، اما مفهوم‌سازی جامعی از آن در مبانی نظری این حوزه انجام نشده است. از این رو، پژوهش حاضر با هدف مفهوم‌سازی استراتژی تحول دیجیتال انجام شده است. در این پژوهش با بررسی نظام‌مند ادبیات و با استفاده از روش تحقیق فراترکیب، ضمن تعریف استراتژی تحول دیجیتال و تحلیل ارتباط این استراتژی با سایر استراتژی‌های سازمان، الزامات شکل‌دهی و قابلیت‌های سازمانی پشتیبان آن شناسایی شده است. بدین منظور پس از بررسی 17 مقاله منتخب، تعریف مشخصی از استراتژی تحول دیجیتال ارائه و ارتباط آن با استراتژی کسب و کار و استراتژی‌های وظیفه‌ای تحلیل شده است. همچنین الزامات شکل‌دهی استراتژی تحول دیجیتال در دو دسته محتوایی و فرایندی ارائه می‌گردد. در نهایت نیز سه دسته قابلیت فرهنگی، ساختاری و رهبری به‌عنوان قابلیت‌های پشتیبان شکل‌دهی استراتژی تحول دیجیتال شناسایی گردیده‌اند.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Conceptualization of digital transformation strategy and identifying the principles and supporting capabilities for its formation with meta synthesis approach

نویسندگان [English]

  • faraz nabiyi 1
  • mehdi shamizanjani 2
  • nima garoosi mokhtarzadeh 3
1 Ph.D. Candidate,University of Tehran
2 Associate Professor,University of Tehran
3 Associate Professor,University of Tehran
چکیده [English]

Today's world has been affected by digital technologies more than ever, and no business can be considered independent of these technologies, regardless of industry, size, and geography. Various industries such as banking, insurance, automobile, petrochemical, steel, energy, food, entertainment and education are experiencing a fundamental change centered on digital technologies. In the current era, organizations have entered a new era in which digital technologies have revolutionized the majority of industries, from products and services to customer expectations. Today's organizations have practically no other way to survive and that is digital transformation. Digital transformation is an inevitable necessity and a vital strategic issue for today's businesses, which will suffer great losses if they do not adopt and implement the right strategy and consequently they might fail.By reviewing the theoretical academic resources, despite the need for a model to formulate a digital transformation strategy which there is a consensus on and contains various dimensions of digital transformation with an exhaustive view, there has never been such a framework, which reminds us of the need to address this issue. This research is designed to address the Conceptualization of digital transformation strategy as mentioned earlier. In this research, by conceptualizing the digital transformation strategy and cognition of its various dimensions, the mentioned gap will be addressed, by using the research method of meta synthesis. For this purpose, after reviewing 17 selected articles, a specific definition of digital transformation strategy has been presented and its relationship with business strategy and functional strategies has been analyzed. Also, the principles of shaping the digital transformation strategy are presented in two content and process categories. Finally, three categories of cultural, structural and leadership capabilities have been identified as supporting capabilities for shaping the digital transformation strategy.

کلیدواژه‌ها [English]

  • Digital transformation
  • strategy
  • digital transformation strategy
  • meta synthesis
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