نویسندگان
1 دانشیار دانشکده کارآفرینی، دانشگاه تهران
2 دانشجوی کارشناسی ارشد کارآفرینی، دانشگاه تهران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Exploring the opportunities in the knowledge and practices of entrepreneurs has a great importance. Entrepreneurial alertness is a critical and effective factor in discovering opportunities. Despite the undeniable importance of alertness in entrepreneurial activities, there is not any valuable research conducted on how to develop this human ability of entrepreneurs. Hence, this study aims to recognize the entrepreneurial alertness developing inveteran entrepreneurs. This study is using the narrative research method and technique derived from deep and meaningful interviews with 10 entrepreneurs in the food industry. It results that there is seven major categories describing the development of entrepreneurial alertness were identified as follows: Acquisition and use experience, create and the social networks, acting in consultation and dialogue, field visit, study the documents, create the relation and communicate with the markets andbenchmarking of leading foreign and domestic companies.
کلیدواژهها [English]
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