Explain and design the model of commercialization of services provided by e-commerce businesses

Document Type : Original research


1 Assistant Professor, Department of Management and Entrepreneurship, Razi University, Kermanshah

2 m.s


In recent decades, the general public of the world is involved in employment issues and problems. Has been. Now, if Iran wants to follow the path of the resistance economy considered by the Leader of the Islamic Revolution, it must pay attention to the capacities of e-commerce businesses. The success of these businesses also depends on the strategies adopted by the founders and the business environment, which with a coherent model of commercialization of their business activities can advance the problems and challenges. Reduce themselves to a minimum. Therefore, the present study explains and designs the commercialization model of services provided by businesses active in the field of e-commerce. The present study is a qualitative research with the foundation data theory approach. The field of research has been the founders of start-ups and knowledgeable individuals in the field of commercialization of services provided by e-commerce businesses. In this regard, purposive sampling was used in Abenda and then the snowball method was used. The number of participants in the study using the theoretical saturation index reached 14 people. Data were collected through in-depth interviews and library and internship documents. The research results show 22 main categories that are drawn in a paradigm. At the core of the paradigm model is the commercialization of services.


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