Investigating the status of bitcoin adoption in Iran by Integrated Acceptance and Use of Technology Meta model

Document Type : Original research


1 Rahbord Shomal High Education Institute in Rasht

2 Associate Professor, Department of Management, Faculty of Literature and Humanities, University of Guilan

3 Assistant Professor, Department of Computer, School of Computer, Ahrar High Education Institute in Rasht


Bitcoin is the most important and valuable digital currency based on China Blockchain technology. This currency is accepted and used in many countries. In this study, with the help of Meta-UTAUT meta-model, we intend to evaluate the factors affecting the adoption of bitcoin technology in Iran. An electronic questionnaire was sent to sites and groups in cyberspace that worked in the field of digital currencies and bitcoins to provide to their users. 420 questionnaires were analyzed. The statistical community includes users of associations and groups related to digital currency on the Internet and social media, which is considered an unlimited statistical community. Morgan table was also used to determine the minimum sample size The research consists of 6 hypotheses and the final results showed that compatibility, personal innovation in IT and resistance to change have a positive effect on behavioral intention, as well as behavioral intention has a positive effect on use behavior in accepting the use of bitcoin in Iran..


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