Evaluating the Effect of Electronic Business Strategies on Creating Competitive Advantage among Companies Engaged in the Gaming Industry

Document Type : Case study


1 Associate Professor, Faculty of Management and accounting, allameh tabataba’i University, Tehran, Iran.

2 Master of Marketing Management Student, Allameh Tabatabai University


Considering the growth of the digital gaming industry in the world and the development of knowledge-based gaming  companies in Iran, this study aimed to investigate the impact of electronic business strategies on the competitive  advantage of gaming companies. Six factors affecting the implementation of business strategies and electronic work in  gaming companies and the impact of implementing these strategies on creating competitive advantage in gaming companies. Identified factors include e-commerce, e-marketing, e-operation management, e-HRM, e-finance management and  Knowledge systems were the foundation of the organization, using questions 356 employees of the gaming companies were  studied and the results showed that electronic business strategies had a huge impact on creating competitive advantage in  gaming companies and the factor of human resource management as the most important factor in These strategies were  identified. After the management of electronic human resources, other factors such as e-commerce, organizational  knowledge systems and other factors were ranked by these factors along with their analysis in the research conclusion  section. 


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