Document Type : Original research
Authors
1
Ph.D. Student of Entrepreneurship, Department of Management and Entrepreneurship, Faculty of Sovial Sciences, Razi University, Kermanshah, Iran
2
Assistant Professor of Management and Entrepreneurship Department, Faculty of Social Sciences, Razi University, Kermanshah, Iran
Abstract
Modern communication technologies have created unprecedented opportunities for digital entrepreneurship by establishing digital platforms and can serve as a driving force for economic and social development in Kermanshah Province. This study aims to design a model of modern communication technologies and the role of digital entrepreneurship in Kermanshah Province, using a mixed-method approach and grounded theory methodology. Data were collected through semi-structured interviews with 11 individuals, including managers of online businesses, professors in information technology engineering, technology management, and entrepreneurship departments in Kermanshah Province, and analyzed using the Strauss and Corbin method. The findings indicate that causal factors include (powerful networks for digital life, etc.); intervening factors include (strong foundations of the digital world, etc.); contextual factors include (opening doors to capital for growth, etc.); the core phenomenon includes (modern communication technologies considering the role of digital entrepreneurship); strategies include (intelligent processes with advanced technologies, etc.); and outcomes include (improving efficiency by reducing costs, etc.), all of which play a key role in this model. By leveraging technologies such as the Internet of Things (IoT), artificial intelligence (AI), and blockchain, Kermanshah Province can address challenges in areas such as agriculture, industry, and tourism, while creating new opportunities for entrepreneurs.
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