Document Type : Original research
Authors
1
Department of Business Management, Faculty of Social Sciences, University Of Mohaghegh Ardabili, Ardabil, Iran.
2
Department of Business Management, Faculty of Social Sciences, University of Mohaghegh Ardabili , Ardabil, Iran.
Abstract
The present research presents a blockchain-based peer-to-peer accommodation service acceptance model in the tourism industry. The research method is of an applied type and was carried out with a hybrid approach (a mixture of qualitative and quantitative methods), using thematic analysis, Max-Kuda software, structural equations, and SmartPLS and Mikmak software. The tools of data collection are interviews and questionnaires, and the sampling method in the qualitative part is purposeful judgment and in the quantitative part, it is simply random. The statistical population in the qualitative section included 15 experts in the tourism industry and university professors who were selected by the purposeful judgment sampling method. The tool for collecting information in this section is a semi-structured in-depth interview. In the quantitative part, the statistical population including managers and employees active in the field of tourism was identified, and using Cochran's formula and sampling method, it was estimated that 384 people were available, and 400 questionnaires were distributed. By analyzing the data, 16 main categories and 180 concepts were extracted, and finally by determining the causal conditions (technology factors, digital platform, legal factors, accommodation economy and circular economy), contextual conditions (perceived quality of peer-to-peer accommodation services, benefits Perceived economy of peer-to-peer accommodation services, perceived authenticity of the destination, perceived identity of the destination), intervening conditions (blockchain type, system ownership), central category (acceptance of blockchain-based peer-to-peer accommodation services), strategies (social incentives, (increasing social interactions, creating shared value) and consequences (loyalty and competitive advantage) of the blockchain-based peer-to-peer accommodation service acceptance model in the tourism industry was presented.
Keywords
Main Subjects
)