ره‌نگاشتی نوین برای تحقق تحول دیجیتال

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشگاه شهید بهشتی

2 دانشگاه علامه طباطبائی

چکیده

تحول دیجیتال مسئله‌ای است که در سالیان اخیر در دنیا مطرح شده است و از اهمیت ویژه‌ای برای اکثر سازمان‌های دولتی و خصوصی برخوردار است. ثمره تحول دیجیتال، تغییر در روابط با مشتریان، فرآیندهای داخلی و ارزش‌آفرینی خواهد بود. دغدغه اصلی ذینفعان تحول دیجیتال، تعریف ره‌نگاشت و چشم‌اندازی است که گام‌های پیشروی در این مسیر را مشخص سازد. هدف از پژوهش حاضر، کمک به سازمان‌ها در راستای پیاده‌سازی تحول دیجیتال در قالب فازها و گام‌های مشخص و از پیش تعیین‌شده است. در این راستا، مروری نظام‌مندی روی پژوهش‌ها و چارچوب‌های ارائه‌شده در سال‌های اخیر انجام گرفت و پس از استخراج 47 پژوهش و 11 چارچوب مناسب برای این مطالعه، تحلیلی جامع روی آن‌ها صورت پذیرفت. ابتدا مقالات منتخب با استفاده از نرم‌افزار VOSviewer مورد تحلیل قرار گرفتند و نتایج حاصل از این تحلیل نشان دادند که موضوع فرآیندها در حوزه تحول دیجیتال، اکثریت پژوهش‌های سال‌های اخیر را به خود اختصاص داده است. با این وجود، روند مقالات در حال تغییر مسیر به سوی موضوع تدوین راهبرد تحول دیجیتال است. سپس با ترکیب پژوهش‌ها و چارچوب‌های انتخابی، ره‌نگاشتی برای تحول دیجیتال تدوین شد که شامل 6 فاز اصلی با نام‌های شروع، ایده، ارزیابی، تعهد، پیاده‌سازی و پایداری و نیز 20 فعالیت در این فازها بود. سازمان‌ها با طی کردن این مراحل به صورت گام‌به‌گام می‌توانند از استقرار اثربخش تحول دیجیتال، اطمینان حاصل کنند.

کلیدواژه‌ها


عنوان مقاله [English]

Unveiling a New Roadmap for Digital Transformation

نویسندگان [English]

  • Sajad Salehipour Bavarsad 1
  • Saeed Kazem Pourian 2
1 Shahid Beheshti University
2 Allameh Tabataba'i University
چکیده [English]

Digital transformation is a global issue that has gained prominence in recent years. It is particularly relevant to the majority of public and private organizations, as it will affect customer relationships, internal processes, and value creation. The primary concern of stakeholders in digital transformation is to define the roadmap and vision that will guide future steps in this direction. This study's objective is to assist organizations in implementing digital transformation through the use of predefined phases and stages. In this regard, a systematic review of recent research and frameworks was conducted. After retrieving 47 studies and 11 frameworks, a thorough analysis was conducted on them. Selected articles were first analyzed using the VOSViewer software, and the results indicated that the majority of research in recent years has focused on processes in the field of digital transformation. However, the trend is shifting toward developing a strategy for digital transformation. Then, by combining the selected studies and frameworks, a roadmap for digital transformation was developed, consisting of six major phases: initiation, idea, assessment, commitment, implementation, and sustainability, as well as twenty activities within each phase. By gradually implementing these steps, organizations can ensure the effective deployment of digital transformation.

کلیدواژه‌ها [English]

  • Digital transformation
  • Information technology strategy
  • Systematic review
  • Strategic Alignment
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